10th GLM Anniversary Party Event Report
2024.05.30 16:21
Gothic and Lolita Market, which started in spring 2019, will hold its 10th event in spring 2024!
With gratitude for your continued support, we invited customers and exhibitors who have participated in GLM before and held the first 10th GLM Anniversary party on Saturday, April 20, 2024, the week after GLM10.
The venue was Harajuku solomons, located just past Takeshita Street in Harajuku, with a lovely antique interior.
Usually, this place offers lunch and dinner courses and afternoon tea, but since this was a semi-standing party, they prepared light meals that are easy to eat with one hand.
Since alcohol was also served, there was a rich menu to enjoy with drinks, such as smoked salmon and cream cheese croissant sandwiches, beet and potato vichyssoise, prosciutto, and more! Sweets like canelé, macarons, cookies, and raspberry mousse were also beautifully displayed.
Furthermore, the cookies and macarons were specially prepared with the Gothic and Lolita Market logo! The organizers were not informed in advance, and we were very surprised when we saw the menu lined up on the day! Many guests took commemorative photos and it was very popular with comments like "So cute!"
Thank you so much to Harajuku solomons for the wonderful surprise♪
The party was held in three sessions, each with a capacity of 100 people.
Since it was the memorable 10th anniversary party of GLM, everyone came in their best and wonderful outfits, and the waiting line before the doors opened was very glamorous♪
At the venue reception, we handed out name tags with each person's name, SNS icon, and SNS account, as well as novelties, pamphlets, and shop cards from brands providing prizes.
The novelty item is a sacoche with a letter motif that was previously designed as a GLM flyer!
Adjustable length, with a zipper, and the wax seal part features the GLM logo♪
We created this with the hope that it would be useful for moving around during the event.
▲This is a shop card from the prize sponsor brand "Kimono Remake OBU," specially prepared for the party!
After checking in at the entrance, the first thing you see is the snap booth.
We took photos with antique items as a beautiful background!
Since it was a place with natural light, the atmosphere varied depending on the time of day♪
*Published with permission from the participants.
Inside, a wonderful antique space with a shining chandelier!
To encourage interaction among participants, this time we held the event in a semi-standing buffet style.
Shortly after everyone entered, the stage program began.
The hosts were Yamada, representative of Gothic and Lolita Market, and lolita model Eri Aino.
Both of them had ordered the clothes they wore that day from GLM exhibiting brands.
← Eri Aino. The clothes are from Kami Otome Kitan
Right: Yamada Left: The clothing brand worn by Yamada is Morpfo, designer: Hibiki Himehi →
After the party's rules and program explanation, we start with a fun game! The "Borrowed Lolita Race" begins.
The "Borrowed Lolita Race" is, simply put, a lolita version of a borrowed item race!
Two challengers are recruited by a show of hands from among everyone, and the host selects them.
The rule is to bring someone who perfectly fits the Lolita-themed prompt displayed on the front screen at the start signal.
The two people, the winner and the person they brought along, chose luxurious prizes provided by brands related to GLM.
The prizes were all wonderful works such as accessories, clothes, and bags of various styles! Everyone was seriously pondering.
After the Borrowed Lolita Competition, we held the "GLM History Quiz."
In this corner, we looked back on GLM's activities since 2018 and presented multiple-choice questions about the activities.
There were many moments when people who have participated or exhibited at Gothic and Lolita Market before said, "Ah, nostalgic!"
Since the first Gothic and Lolita Market, the venue has gradually expanded, overcoming the COVID-19 pandemic with POPUP shops, and now various events such as overseas events, flea markets, and photo projects have been developed. We looked back on these five years, which felt both long and short, together with everyone.
Those who answered all five multiple-choice questions correctly received prizes!
Some people answered all questions correctly not by luck but by skill, and I was moved to tears feeling the warm love for GLM...!
▲This is the list of brands that provided prizes for the "Borrowed Lolita Competition," "GLM History Quiz," "Coordination Contest," and "Prize Lottery." Thank you very much for providing such wonderful works!
Many people introduced the items on SNS, and everyone was very pleased.
Please be sure to check the brand accounts and more♪
After the "GLM History Quiz" ended, we made two major announcements from GLM as a "Special Announcement."
The first announcement is...
＼Incorporated as Gothic and Lolita Market Co., Ltd.!／
Until now, Gothic and Lolita Market was run individually by the representative Yamada, but from now on, we will strive to increase opportunities for interaction among many Lolitas and Lolita brands.
The second announcement is...
＼An online shopping mall by Lolitas for Lolitas is decided to be launched!／
In recent years, it has become easier to open online shops, but each store exists in isolation. Meeting your favorite brands or the items you are looking for is probably difficult unless you use SNS or direct sales events.
However, when the GLM online shopping mall is launched, you can expect to encounter wonderful brands and items in various ways on a daily basis, such as cross-searching detailed items from many brands, reading articles issued by each brand and special features by GLM, and finding your favorite items from coordination lists.
There are many other delightful services packed in!
▼ For customers
- Holding joint brand fashion shows linked with this online shopping mall
- All products can be shipped overseas
▼ For brands opening stores
- Overseas shipping agency (free)
- Holding joint brand product photo sessions
- Assistance with job hunting and factory search
- Free consultation on intellectual property rights
(Measures such as "My work was copied! I want to register a design before it gets copied!")
We are currently preparing to make this a service that everyone will enjoy.
The results will be released in fall 2024, so please look forward to it♪
After this special announcement, the final event is the announcement of the coordination contest results.
We set this rule hoping that people could interact at the timing of giving cards to those whose coordination they thought was wonderful.
Even those who usually feel too nervous to speak said, "Thanks to the cards, I was able to talk a lot!" and "I want to give out about 10 more!" It seems many actually made new friends.
Now, let us introduce those who won with wonderful coordinations this time.
▲Left: 1st section winner Rami (IG・X: @rummy_lolita)
Right: 2nd and 3rd section winner Pyami (X: @pyamimimi)
▲Left: 1st section runner-up yusery (X: @ysrlolita)
▲Center: 2nd section runner-up Count Sha-na (X: @SHANA16yu)
▲Right: 3rd section winner Connie (IG: mysterious_condiments)
Also, in addition to this, there was a special brand award selected by the creators and brands who participated in the party this time.
Actually, this project was a revival and real-life version of the coordination contest held at the 1st and 2nd Gothic and Lolita Market!
At that time, the person with the most likes on SNS was announced as the grand prix winner, and those selected by participating creators and brands were given a special brand award. Since this time it was held in person, we were able to hear about the coordinations and works from the winners and creators on the spot, present prizes, and it was very lively.
▲Presenting a 10,000 yen shopping voucher usable at the GLM online mall to the winner
The fun time flew by, and now this party is coming to a close.
We took group photos with 100 people in each part who participated!
▼Group photo of Part 1
▼Group photo of Part 2
▼Group photo of Part 3
Thank you very much for participating in the GLM 10th anniversary party!
Supported by many customers and exhibiting brands and creators, we are deeply grateful to everyone for making the 10th Gothic and Lolita Market possible.
Also, although the capacity was set several dozen fewer than the original venue capacity this time, due to our underestimation of the volume characteristic of Lolita fashion, it became crowded. We deeply apologize to all participants. We are very sorry for our lack of consideration.
Also, despite any inconveniences caused, we sincerely thank you for your feedback that you had fun, your words of encouragement, and your wishes for us to hold the event again.
We will strive to make future events even more enjoyable than this time.
And from now on, we will devote ourselves to creating exciting opportunities for everyone who loves Lolita fashion, such as the launch of the online shopping mall announced at the event, fashion shows, coordinate snap projects, and tea party plans that further enhance this party.
From April 2024, we have become a company, but just like when we started Gothic and Lolita Market, we will continue to work hard as a Lolita to achieve the goals of "Revitalizing Harajuku," "Increasing the number of Lolitas," "Expanding recognition of wonderful brands," and "Creating opportunities for Lolitas from both Japan and abroad to enjoy."
We look forward to your continued support for a long time to come.
▲This time's MC and staff
▲We received congratulatory flowers from Tenshi no Shippo☆ and Michael & Lisette. Thank you very much for your kindness. They were displayed at the reception and warmly welcomed all the guests who came♪
Upcoming events
■Gothic and Lolita Market @ Harajuku
October 5-6, 2024
The Autumn Gothic and Lolita Market will be held at the same venue as this time.
Next time, in response to requests from customers and exhibitors, the fitting room area will be greatly expanded!
Please enjoy the opportunity to try on clothes from brands that rarely have fitting opportunities.
This is the biggest event held twice a year, so everyone, don’t forget to register it in your schedule!
▼ Details
https://gothicandlolitamarket.themedia.jp/posts/53598716
■GLM FREA MARKET 4 @ Ikebukuro
Saturday, November 2, 2024, 11:00~16:00
GLM FREA MARKET, abbreviated as #GLMフリマ, held for the first time in a year!
We will hold a flea market for Gothic and Lolita fans.
Of course, clothes and accessories, as well as miscellaneous goods, tableware, books, furniture... many items that will delight your heart!
Whether you are looking for something, want to wear Lolita clothes from now on, or seek to learn from the past to innovate, please do come.
▼ Details
https://gothicandlolitamarket.themedia.jp/posts/33211796?categoryIds=2263100
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