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第10回 Gothic and Lolita Market 開催レポート

2024.05.24 15:37

April 13th - 14th, 2024 at WITH HARAJUKU HALL Gothic and Lolita We have held a market!

Gothic and Lolita Market (commonly known as Gothic Lolita Market) is an exhibition and outfit snap event for lolita brands, where Gothic and Lolita from all genres gather.

The event is held twice a year in spring and autumn, and over 200 Gothic and Lolita brands and over 2,000 enthusiasts gather in Harajuku, the sacred place.

 

 

▲Waiting line before doors open

 

Sale booth

 

The sale booth is the main area of ​​this event!

Over two days, around 150 brands line up.

The most attractive feature of this booth is that you can talk directly with the owners and artists of each brand.



This time, it's from overseasGothic and Lolita There are also brands that the owners came to Japan for the Market!



▼Barouque

 

 

Many people may know this in Japan, but Baroque is a Lolita brand based in Korea, and is currently working in this article.Gothic and Lolita The clothes that we mainly use in the Market announcement images are also from Baroque.

Gothic and Lolita We have exhibited at Market several times, but this was our first time having an owner come to our store, so this was a very valuable opportunity to talk to you in person.



This is the 10th GLM event. I'm sure there are many familiar brands among those who have visited us several times, but in fact, there were about 30 brands that opened their first store! We'll pick it up and introduce it to you.



"Kimono Remake OBU"

 

 

 

This brand proposes "unprecedented cute and easy-to-wear clothing" that combines two Japanese cultures: kimono and lolita, which are handmade in kimono fabrics.

The original dress, made from silk fabric, expresses the beauty of a luxurious kimono, while still being soft to the touch and light to wear.

One of the charms is the beautiful stitching that is fully conveyed from the photos.

Please feel free to see and touch the kimono remake Alumni, and experience the work of Kimono Remake Alumni.♪



"Mare Hat Shop"

 

 

This brand creates unique design hats that incorporate a classical base with a variety of themes and motifs. The design motifs include sweets, celestial bodies, etc., and all of them will appeal to your heart! The hat is a great feature of your outfit♪



"Ange"

 

 

This is a brand that produces classic and fairy-tale clothing and accessories.

Classic clothing, bonnets, ribbon headbands, and more are produced.

Ribbon headbands made of shantung and velvets are beautifully shaped and comfortable to wear. Many people welcomed them in different colors, and they were also very popular at GLM!

 

 

Consignment sales booth

At the consignment sales booth, GLM sells works on behalf of artists who live far away or are busy and find it difficult to participate.

Many brands usually don't have the opportunity to pick up their works, so everyone is very interested!

Now, we'd like to introduce some of the brands that we're exhibiting for the first time.

 

"uf."

 

This is a brand that handmade hats and accessories, mainly Gothic and Lolita.

The design, which adds a new element to the old school atmosphere, is very lovely, and many people may know this hat with ears.

Even on ordinary days, I feel like I'm in the mirror. How about such an item?

 

"Ir:s n:gra"

 

A unique and original accessory that looks magical.

This brand is based on the concept of Gothic and fantasy, and produces bat wings and cat motifs as well as gorgeous and luxurious accessories.

All of the items on the GLM10 were popular, but the bat wings were especially popular!





In addition, after the GLM10 closes, items from brands exhibited at the consignment booth were sold online.

Online, the appeal of this site is that you can enjoy your shopping while reading the explanations each item at a time!

We received many orders from both Japan and abroad, including those who were unable to come to the venue, and those who were worried about the day but decided to buy it later.♪

Coordination snap shooting booth

Many people are looking forward to filming here and thinking about their outfits, and 144 people participated in the GLM Coordination Snap Shooting booth over two days!



↓Please take a look at the wonderful outfits of everyone who participated in GLM outfit snaps!

It's amazing to be able to see such a outfit all at once!

Your unique photos areX's GLM snap account (@GLMsnap01)We will be introducing one person every day from June 1st, 2pm and 7pm, so be sure to check it out.♪

Thank you to everyone who participated!



10thGothic and Lolita Market videos

We would like to introduce some of the visitors and the official GLM videos.

All of the videos convey the fun atmosphere of GLM, so be sure to take a look if you've come to the venue or not!



▼GLM official promotion video

To celebrate the 10th GLM event, we had a professional video production company take a picture.

 

 

▼Short video taken by GLM staff

We have recorded a vertical video of our customers' outfits and the exhibitor's booth.

It has been viewed 350,000 times on Tiktok and has received many responses from both domestic and international.

 

 

 

▼Report video from FluffyKawaiiJo

Swiss Lolita influencer Fluffy KawaiiJo came to visit us♪

The video has not been released yet, but we plan to release it on our fantastic Youtube channel! (We will also be featured on GLM's official social media once it is released)

https://www.youtube.com/@FluffyKawaiiJo/videos



▼Report video of Aino Eri

This video introduces works purchased during the event!

Part 2 has also been posted, so be sure to check it out♪

 

 

 

 

It started in 2019Gothic and Lolita This is the 10th time we've had to go to Market!

We would like to express our sincere gratitude to the 10th event, thanks to the support of many brands and customers.

The following week, a party was held with a total of 300 people to commemorate the 10th event.

We will also be releasing a report soon!



We would be happy if this report allowed us to share the atmosphere of the venue in any way.♪

However, there are certainly some excitement and encounters you won't be able to experience unless you actually visit the venue...!

We are planning to hold many events in the future, so please be sure to check it out so you don't miss it!

 

Future events

■Gothic and Lolita Market @Harajuku

October 5th to 6th, 2024

Autumn at the same venue as this timeGothic and Lolita Market will be held.

Next time, we will significantly expand the fitting room area in response to the requests of our customers and exhibitors!

Enjoy the opportunity to try out clothing from brands that don't often have the opportunity to try on.

This is the biggest event twice a year, so don't forget to register your schedule!

▼Details

https://gothicandlolitamarket.themedia.jp/posts/53598716



■GLM FREA MARKET 4 @Ikebukuro

Saturday, November 2, 2024, 11:00-16:00

GLM FREA MARKET, or #GLM Flea Market, for short, will be held for the first time in a year!

We will be holding a flea market for Gothic and Lolitas.

Not only clothes and accessories, but also miscellaneous goods, tableware, books, furniture... there are plenty of items that will appeal to you!

Whether you're looking for something, wanting to wear Lolita clothes, or looking for new things to know and learn from the past, please come and visit us.

▼Details

https://gothicandlolitamarket.themedia.jp/posts/33211796?categoryIds=2263100





We would like to express our sincere gratitude to the brands who exhibited at GLM10, customers who came to the venue, those who enjoyed shopping online, and those who supported us.

This time we had 2,000 customers, and even those in their teens and early 20s who have just started playing Lolita have increased significantly since before, making it a great event to be held up to the 10th event.

I realized how many people have a common hobby of "Lolita Fashion," and even now, about a month after the event, I still feel a sense of excitement when I remember the day.

We are also very sorry for the fact that so many customers came to our store, and we are sorry for the inconvenience caused by the crowds.

From next time onwards, we will focus on creating a venue where customers can enjoy comfortably.

We would also like to thank the staff for their warmth on the day. All of our staff look forward to your visit in the next session so that we can meet the kindness of everyone who visited.

 

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