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GLMPOPUP4新宿マルイアネックス開催レポート

Activity Record 2022.05.29 16:30

Approximately two weeks from Tuesday, November 16th to Monday, November 29th, 2022.Gothic and Lolita Market POPUP SHOP 3rd was held.

POPUP SHOP is a limited-time shop that sells works from Gothic and Lolita brands.

 

 

The store will be located on Calendarium 3 on the second floor of Shinjuku Marui Annex.

It was a long, slim and spacious area that you can easily find around the store!

This time, there were many clothing brands participating, so there is more space for hanger racks than usual.♪

Also, this time we were broadcasting photos and videos of exhibitor brands on our in-store monitors!

 

 

This floor is home to familiar shops such as JaneMarple and MILK.

During the same period as GLM POP UP 4, there will also be a limited-time shop with axes femme kawaii x Candy's Market in the previous plot! !

It was a wonderful space with lots of customers who liked cute things.♪

 

And this time, we're opening a store with a total of 35 brands!

A wide selection of items from Gothic to sweet lolita, claroita, steampunk, etc., with a total of about 2,000 items!

Furthermore, due to additional stocks being received every day during the period, the product lineup was updated daily.♪

The daily visit event held during the period is a valuable opportunity to interact with artists in person!


It's not uncommon for fans of the brand to come along to coincide with this day.♪

 

In our annual Instagram Live, we want to provide a more in-depth look at each brand's introduction, so we narrow down the number of brands introduced per day to four, and introduce them slowly!

I was happy to see many customers who checked out Instagram Live and came to the store.♪

We also made suggestions unique to the select shop format, such as daily mannequins with mixed brand outfits, introducing works that are loved by our staff, and publishing outfits that incorporate them.

This time, the plot was located next to the escalator, so many customers came to the store without knowing that it was Lolita fashion after seeing the mannequin.♪

When I was able to create a cute outfit, there was a situation where the staff couldn't help but buy in bulk (lol)

 

 

 

 

And, this is our first attempt, with the cooperation of Flores Astorum, we have been able to sell online overseas (mainly to the United States)! !

As a result, Connie also filmed an Instagram live show in English before the museum opened in line with local time in the United States.

I was impressed when I saw the comments in English that came flying in real time and the posts that actually arrived at the hands of overseas customers...!





As we were exhibiting this time in conjunction with Golden Week, we would like to express our sincere gratitude to many customers who visited us.



The next POPUP will be held on the 0.5th floor of Laforet Harajuku from August 20th to September 2nd!

The brand and product lineup has changed, and we hope that the next shop will become a wonderful shop, so please come and visit us.



And then...!

Other event schedules have been decided, so please check them out below.♪

I look forward to seeing you again!



▼Event Schedule▼



・June 11th

GLM x Takayama Motonari Coordination Studio Photography Plan

Location: Studio Lensman Shinjuku

This project will allow Takayama Motonari, the photographer who is in charge of the Gothic Loli Market's snap booth, to take beautiful photos with a more special set.❣️

Of course, you can get all the shooting data.✨

Reservations are required, so there is no waiting time and there is a makeup room available.🎀

For more details click here



・August 20th ~ September 2nd

GLM POPUP 5

Location: Laforet Harajuku



・September 17th

GLM FLEA MARKET

Location: IKE・Biz Toshima Industrial Promotion Plaza

We will be holding a flea market for Gothic and Lolitas!

Not only clothes and accessories, but also miscellaneous goods, tableware, books, furniture, etc. are packed with a wide selection of items that will appeal to you.

For more detailsHere



・October 8th

7th Gothic and Lolita Market

Location: WITH HARAJUKU HALL

This is a huge event where more than 400 Gothic and Lolita enthusiasts gather, bringing together about five times more brands than POPUP! !

There is also a coordinated snap booth, so please come and visit us with your favorite dress.



・April 8th

8th Gothic and Lolita Market

Location: WITH HARAJUKU HALL



*There is a possibility of changes or additions.





I look forward to seeing you again!

 

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