Concept
Lolita fashion, born in Japan,
Now spreading worldwide,
Gothic, vintage, dreamy cute,
Fusing with various fashions like steampunk...
New genres are being born one after another.
So to speak,
"The second growth period of the Lolita world"
On the other hand, there are maisons loved by many people since long ago,
It is also a fact that magazines are disappearing.
It's precisely because of times like these that we recall,
The charm of "old-fashioned" Lolita.
You who love such old and good charm
You who seek new fusion and charm
You who are now standing at the entrance of Lolita
Such,
"To all who love Gothic & Lolita"
We want to create a place where they gather in Harajuku once again
This event was born from such wishes
Maidens who nostalgically say, "Those were the good old days"
Shall we gather in Harajuku again?
Lolitas who lost the chance to wear it because there was no place to relax
Here, many friends will gather
Girls who keep Lolita as their dream
Shall we take a step forward in this place?
The unique character of Harajuku that is being lost
Let's all awaken it together on this day
